adidas set out to lead in circular fashion by blending its legacy with the future of vintage style, partnering with ThriftCon to tap into the heart of the thrift scene. Crown+Conquer brought the vision to life with lo-fi, high-touch activations across Atlanta, Brooklyn, and Houston, where raw builds, heat-press stations, and vintage drops met new media buzz and creator collaborations. With 500+ vintage pieces dropped per city, custom heat-press stations, and social-ready photo booths, adidas owned the nostalgia game and sparked fresh relevance in the vintage space - securing its place with cultural credibility and long-term impact.

• Creative & Strategy
• Experiential Activations
• Talent Relations